{"id":587,"date":"2005-05-27T02:40:00","date_gmt":"2005-05-27T02:40:00","guid":{"rendered":"http:\/\/sdi.thoughtstorms.info\/?p=587"},"modified":"2005-05-27T02:40:00","modified_gmt":"2005-05-27T02:40:00","slug":"587","status":"publish","type":"post","link":"https:\/\/blog.thoughtstorms.info\/?p=587","title":{"rendered":""},"content":{"rendered":"

Interesting new feature has appeared in Google Ads. There are now links to swap the ads to a slightly different set.<\/p>\n

The ads are turning into content. In one sense, it’s a promising evolution. Advertisers (or Google on the advertiser’s behalf) are starting to see their message as something people will want<\/em> to read. At the same time, as the ad-bar becomes a kind of contentful space controlled by Google. What else might they choose to put there?
<\/p>\n","protected":false},"excerpt":{"rendered":"

Interesting new feature has appeared in Google Ads. There are now links to swap the ads to a slightly different set. The ads are turning into content. In one sense, it’s a promising evolution. Advertisers (or Google on the advertiser’s behalf) are starting to see their message as something people will want to read. At […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[473],"class_list":["post-587","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.thoughtstorms.info\/index.php?rest_route=\/wp\/v2\/posts\/587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.thoughtstorms.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.thoughtstorms.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.thoughtstorms.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.thoughtstorms.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=587"}],"version-history":[{"count":0,"href":"https:\/\/blog.thoughtstorms.info\/index.php?rest_route=\/wp\/v2\/posts\/587\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.thoughtstorms.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.thoughtstorms.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.thoughtstorms.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}